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Retail Network

Novopay has brought innovation, technology and field operation together to build a diverse, reliable and wide network of retail partners. These retail partners are delivering unique services to their customers, generating loyalty and creating prosperity for themselves.

India’s largest financial services retail network


Become a Novopay Retailer Today. Email us at
Ubiquitous: Novopay has partnered with 40,000 retail outlets and has presence across India in 20 states
Serving large masses: Our range of services have touched lives of millions of customers. We deliver over 10 Lac transactions every month
Bringing prosperity to retail partners: Our retailer partners have been front and centre for us. Each of these transactions brings new customers and add value to retailers. We process more than Rs. 4,000 crore of transaction value

Cutting edge technology


Novopay’s new age technology has been delivering diverse financial services on different platforms. This allows retailer partners to choose from multiple investment options.

Bring your own device: Novopay was the first company to encourage retailers to use their existing mobile phone. Our Retailer App can be used from any KitKat and above android versions. No need to buy expensive equipment.

Web-enabled: At Novopay, we have extended the same level of ease and efficiency to our web-app. Retailers can choose to transact through either their android phones or through the web

Finger print scanner, thermal printer: We have worked with the best device manufacturers. We are able to offer multiple high-quality low-cost options to our retailer partners to choose from.

MPoS pin-pad device: With our partnership with IDFC bank and FDC we offer card acceptance services to our retailers.
Widespread partnerships: Our tech platform seamlessly integrates with banking and financial services partners. We continue to bring profitable, mass acceptance products to our retail partners.

India stack: Since inception, our tech platform is integrated with Aadhaar, e-sign and other India-stack platforms to bring new services and high security for our transactions.

Wide range of services offered

Cash Deposit

Deposit money in your account

Cash Withdrawal

Withdraw money from bank account

Domestic Money Transfer

Send money anywhere, instantly

Prepaid Recharges

Recharge prepaid mobiles

DTH Recharges

Recharge DTH TV

Bill Payments

Pay Utility & Telephone bills

Datacard Recharges

Recharge datacard with latest plans


Two-wheeler insurance with a click

Aadhaar Services

Update mobile number in Aadhaar Card

Cash Management Services

Collections and disbursements for our logistics and MFI Partners

Merchant Payments

Accept electronic payments through Cards, Aadhaar, UPI or Wallets


Increase your business with Us & Qualify for Merchant Loans

Tech enabled on-field support

Large on-field and back office support for you

  • 400+ distribution partners
  • 100 field officers
  • back office support team

Novopay uses cutting edge technology to monitor all transactions through GIS enabled dashboards

  • Pre-emptive trouble shooting: Even before you realise that there is a problem, our technology-operations team will be taking action to resolve it.
  • Quick resolution with well-defined TATs: We follow stringent standards on problem resolution and our problem-solving results are best in class.
  • Continuous training through videos and personal visits: Training of the entire ecosystem is key to good service delivery. We invest in building online training modules to ensure all new services are launched with least disruption.
  • Door-step support for cash handling: Our distributors are available across the country to help retailer-partners with cash management.

Large range of financial services partnerships

India’s leading business houses trust Novopay’s technology and retail network to deliver their services to customers. You could be their representative in your neighborhood.

See what our retailers have to say

Our retailers come from varied businesses aspiring to build new income streams through banking, payments and money transfers. They see increased customer walk-ins from their neighbourhood and experience a new found convenience through financial empowerment.

It is quick and easy as I don't have to fill long forms with paper and pen. I even get instant receipts and alerts. Just beautiful!

Prakash Novopay Customer

I can deposit money even as little as ₹100, anytime. I use it like an investment plan, saving up for the future.

Shobha Novopay Customer

Novopay has given new found hope to women. They feel it is an easy and safe way to transact and manage their everyday finances.

Inayat Novopay Retailer

I feel socially responsible in bringing accessible banking services to the people in my neighbourhood, and Novopay is helping me realise that.

Nagraj Novopay Retailer

My business requires transactions of large amounts, and Novopay makes it hassle free and safe.

Abhay Novopay Retailer

Download the Retail App and become a Novopay retailer today!